Happy New Year to all bands and musicians out there those starting the year with a new Music Marketing Campaign. I hope you’re selling lots of CD’s I do, but remember to have a back up plan for your business model; I’ve found it’s only getting harder to sell recordings. People still want to spend money where they see creativity and are inspired, but don’t limit that to your recordings.
What I’m really pushing artists to do right now is sell affiliate
products because the returns from commissions are more generous than CD’s and sell better, so it only makes sense, Sell your CD too, sell whatever fans will buy basically, stay innovative. It is the basic idea of Music Marketing Campaign. Use an email newsletter as well as a blog and social network promotions to push various propositions to your fans. It’s important to have many avenues open and have a variety of purchase options available so you can see what your fans are really interested in purchasing.
Kurb promotions are always happy to start with the basic online promotion, but I am interested in the email list you’ve already established. This is main strategy of Music Marketing Campaign. Have you got a strategy to engage this audience, and are you thinking about what you want to happen when we start driving traffic?
We can work towards pushing the album but I think the best ways to be sure that you’re connecting with that traffic is to offer some kind of free download or set up some kind of situation where the fans will want to return so that you continue to have opportunities to interact with them and sell them the album or related propositions. Basically have you got material ready for social networks blogs and newsletters? When traffic arrives on your website, myspace etc. what is the main outcome you’re looking for?
Because rather than have them arrive and go away again we need to be pushing toward a specific direction for fans to act, and if we don’t make that clear and straightforward we won’t be able to bring them to a point of engagement where they are ready to spend money. In some Music Marketing Campaigns we might want to pay attention to
how you can earn in the short term so artists can make money from music related business quickly to cover their initial investment.
This usually for me involves focusing on 1 product or service
combination that we can push at $100+ because it’s much easier to sell 1 x $100 product than it is to sell 100 x $1.
But at the same time I feel you’re pushing toward a earnest connection with fans, I think you’ve got the right attitude and appeal, which means although you need to support yourself the best path may be slowly building up those “real” connections to your fans and me helping you with technology so you can retain that intimate, personal
connected vibe with your fans while still keeping yourself viable as a professional.
It’s a hard road but in the future of the music business it may be the only one. Marketing and promotions can only do so much, and connection between the fan and the artist is now essential to building a business. Getting everything for your Music Marketing Campaign in order and accentuating your artist brand now could set you up for sustaining
momentum long term. Generating income short term although is another excellent way of maintaining momentum long term!
Matt Turner is director of Kurb Promotions, a company offering complete Music Marketing Campaign services to entertainers around the world offering internet marketing packages, production. For information visit us at:
www.MusicMarketingManagement.com
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